Since last year, I have been quite interesting with the placement of typography in a piece...Playing around with letters, having more than one size within a word... Here are a couple of example I came accross today whilst looking through "Radical Graphics Radicals" by Laurel Harper."Best of Jazz" 1979 by Paula Sher - Pentagram (New York)
This piece contains 20 names, she created while being an art director at CBS Records. She had to create a piece promoting Jazz; the sole use of typography at the time was seen as something quite innovative and very unusual.
The Big A (1991) Paula Scher
This was created in order to promote Ambassador Arts. The "A" is a Cheltenham character typed on on a typewritter . It was then alarged several times with a photocopier until she managed to achieved the desired size.
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