"Plus" the goats's head is being put at the front, without any distractions.
Wide Angle Horizontal
"Minus" the transformation is not dramatic enough to feel the difference.
Narrow Vertical
"Plus" the photo has a greater impact now and focuses on the little boy only.
Depersonalise A Photo With People In IT
"Interesting" the photo no longer has a personalised feel to it. It is just a picture of a landscape.
Crop To Abstract
"Minus", although the picture is now abstract - so technically correct - I feel as though the picture has lost its use and is now just a random picture taken for any purpose.
Crop To Define
"Plus" the focus is now on the ball.
Make Look Distant
"Minus" I am not sure if the effect has been successful.
Crop To Enhance The Emotional Impact
"Plus" the baby crying is now totally focusing the attention of the reader.
Narrow Angle Vertical
"Plus" everything irrelevant is now gone. Focusing on the person only.
Bold Exiting
"Plus" the crop is nothing but ordinary.
Discreet
"Interesting" the man looking not directly at the camera makes the picture look inpersonal.
Just came accross this piece of design and thought that the quote was so accurate. As a piece of design itself I am not sure. It was created by Fabien and Frederic Barral. This poster was a limited edition, there are only 100 copies.
Since last year, I have been quite interesting with the placement of typography in a piece...Playing around with letters, having more than one size within a word... Here are a couple of example I came accross today whilst looking through "Radical Graphics Radicals" by Laurel Harper.
"Best of Jazz" 1979 by Paula Sher - Pentagram (New York) This piece contains 20 names, she created while being an art director at CBS Records. She had to create a piece promoting Jazz; the sole use of typography at the time was seen as something quite innovative and very unusual.
The Big A (1991) Paula Scher
This was created in order to promote Ambassador Arts. The "A" is a Cheltenham character typed on on a typewritter . It was then alarged several times with a photocopier until she managed to achieved the desired size.
Being able to relate to your audience correctly is one of the major factors.Effectively, if you are trying to communicate something which does not “hit” or relate to your chosen audience, often means that you probably will have failed in delivering a successful campaign.As part of our workshop, we went through a few methods which would ensure that we can successfully identify our target audience.
Research is the key:primary research (when the agency or yourself create tools such as questionnaires or survey...) and secondary (books, internets, magazines, museums...) where you put your collected facts together.
Once this is all done (although research is an ongoing process...), you will be able to “create” a profile of your targeted audience.
CLIENT
It is equally as important to research your client as it is to know your audience. Knowing your client will help you understand your brief even better. It enables you to knowledge yourself with other similar companies as well as their competitors.
As practice exercise, we had to research 2 companies and then place them on the chart. I chose Ikea and Pret-a-Manger.
Ikea: Privately held international company, with a great environmental impact mainly due to the creation of jobs worldwide, both directly and indirectly.
Pret-a-Manger: Also an international company, although it is mainly based in the UK, it has nevertheless outlets in the U.S as well as in Hong-Kong.
COMMUNICATE A MESSAGE A message canbe communicated to an audience/ people by different methods. Each method will have previously been designed so that emotion is felt. Those emotions have the purpose to try to get the audience to relate to the products being advertised.
Innovation (advertising something new-never be seen before)
Rational (logical, comparing)
Emotional (luxury brand - newest car - often displayed by celebrities)
Just going through gathering ideas for our current project, so I thought I'd look through my notes taken during the Process Workshop a couple of weeks ago. It is nice to read through them at this point. It is refreshing my memories and definitely helping me out with the whole proces of "coming up with ideas".
So far, the information I am getting is not necessarily aimed at 20 to 30 years old but more generalised to people from all ages.My first thoughts on the 20-30s audience is that they have a fast paced life, have busy social lifestyle and maybe not much spare time.
I started doing some research as well as noting them down in my sketchbook. Firstly, I concentrated on trying to get a better feel of my target audience - Style Conscious 20 to 30 years old. As such, I created a quick questionnaires. I am also trying to compile a list of what they are most likely to read. I carried on my research by going through a couple of magazines (Company, Glamour) and cut out objects which I think relates to them.
I have gone through the "Ideas Generation Process" and applied the following: Consider all Factors, Dominant Idea, Concept Challenge, Reverse, Exaggerate, Distort and Wishful Thinking and finally the Stepping Stone. I must say, this does really speed up the whole coming out with ideas thing, although, I still need to practice some more to come out with even more and better idea in the future.
I have also made annotations on cuts out I have pasted, it helps coming out with "slogans" and also take an idea a little further.
24 November 2009, following a group work review session, where I saw a lot of interesting and inspirational things from the others (it is nice to see how the same message can mean and be interpreted differently by someone else), the feedback given is great as it is enabling me to take my research further. ie look into what would being fitter mean for your own benefit. I have therefore asked myself those questions which I will try to get an answer for:
What does "fitness" bring to you?
Look into benefits of exercising, what does it represent
Exercise can make you feel... (happy, brings you more confidence, release "endorphins", energised, enhance your performance, becoming fitter makes you more aware of your body)
As a format, I had thought of doing "decking syle cards" - 7 - one for each days of the week, although I do think it is still a convenient way - this could eventually pose problems for the user such as losing them, getting them torn, forgetting them...maybe have something like an apps as now more and more phones have those features included.
29 November 2009, following my Group Work Review with Orlagh on Friday, I carried on with a little further research such as creating some moodboards. I also looked at some typography samples, mainly within the food range. Those also gave me a range of colour scheme to think about. I just started taking some ideas on the picture and I've kept a progress sheet; although it is good to do this for myself, and also for the need of the PDF, I'm afraid I am spending more time describing my actions than actually getting on with the works so I need to think of a faster and more efficient method to do this. Furthermore, a step by step guide might be just a little too much and may prove soporific for the reader...
Samples of typefaces found on food packaging.
Just thought about the "Communicate Your Message" method
Looking through typefaces I would mostly for my headlines.
04 December 2009, my project is pretty much finished now - just checking through a couple of things to get it ready for print... if I am truly honest, I am not 100% happy with the final outcome. I went through quite a few drastically changes since my last group work review; mainly due to comments that were made. Not just that, but also there were a few things that did not seem to "work" so I modified them. Having gone through my whole sketchbook after doing the pdf, I realised that I sort of wonder why I did a sketchbook in the first place. Looking back, now I feel as though I have left out lots of things...?
I visited the Brand Museum a while ago...It is amazing how many products have been collected over the years. Seeing the evoluction of the packaging design of everyday products that have been around for decades is really amazing...(for lack of a better word!).http://www.museumofbrands.com/
Close Up Of A Detail
Narrow Vertical
Crop To Abstract
Crop To Define
Make Look Distant
Crop To Enhance The Emotional Impact
