18 January 2011

NYJC

Just started a brand new project, as part of the GDA (Graphic Design Applications).  This unit combines two project lasting  5 weeks each.  We will be formatively assessed at first then the for the summative deadline in May; we will need to produce a PDF combining all of our research and final outcomes.

NYJC - National Youth Jazz Collective requires a brand new identity from stationery to website with also a new Logo.  The final outcome should reflect the feel of the Collective: young, dynamic, enthusiasts, talented, exited.

KEYWORDS

I looked into words associated with MUSIC
  • Communication (through music)
  • Vibration, Beat, Rhthym
  • Structure of Sound
  • Production
  • Blending
  • Celebrating
Music is a passionate sequencing of thoughts and feelings such as Happiness or Vulnerability.

VISUALS 




Music can be "translated" through colours




Looking at words such as Beat, Sound, Soundwave.


Combining both bright colours and sound structure.




INITIAL IDEAS



How to represent music through shapes.



Floating circles.



How can I represent the soundwaves?  The Beat?


EXPERIMENTING

Fig 1

Fig 2

Representing soundwaves through a range of medium.  
Fig 1 thread is used to replicate the soundwave.  
Fig 2 shows the use of straws




Floating cirles achieved with candle wax (blue, green and orange) 
on different colour background