NYJC - National Youth Jazz Collective requires a brand new identity from stationery to website with also a new Logo. The final outcome should reflect the feel of the Collective: young, dynamic, enthusiasts, talented, exited.
KEYWORDS
I looked into words associated with MUSIC
- Communication (through music)
- Vibration, Beat, Rhthym
- Structure of Sound
- Production
- Blending
- Celebrating
Music is a passionate sequencing of thoughts and feelings such as Happiness or Vulnerability.
VISUALS
Music can be "translated" through colours
Looking at words such as Beat, Sound, Soundwave.
Combining both bright colours and sound structure.
INITIAL IDEAS
How to represent music through shapes.
Floating circles.
How can I represent the soundwaves? The Beat?
EXPERIMENTING
Fig 1 |
Fig 2 |
Representing soundwaves through a range of medium.
Fig 1 thread is used to replicate the soundwave.
Fig 2 shows the use of straws
Floating cirles achieved with candle wax (blue, green and orange)
on different colour background